Rock of Ages heads to Garrick

[AnythingGoes23]

Rock of Ages will be heading to the Garrick from Mid/End of Jan 2013.

Confirmation/tickets on sale shortly.

[Jonwo]

Guess holding out to see how Loserville did paid off rather than go to the much smaller Duchess.

Given that the Garrick has managed to close Chicago and Loserville, let's hope RoA survives the move to its new home.

[Phantom of London]

I guess Rock of Ages will have a rough guesstimate at their box office to make the move viable, the set is quite static but would the Shaftsbury set fit into the Garrick? Now for Rock of Ages to be this successful and in a position to make a move to different theatre albeit smaller, has pleasantly surprised me, I didn't think the show would stand a chance in the finicky West End.

[AnythingGoes23]

It does well. It's advance isn't strong but the tourists and day market keep it solid, but it's not a ticket people want to pay a high price, even a higher discount price for it stay at the Shaftesbury.

The move to the Garrick is a wise one, although something makes me think they should have gone for The Duchess as I just think it would work so well there, but Garricks locations is great.

[Phantom of London]

Tourists and day market would tally with the Garrick having high passing trade, as a lot of footfall passes the theatre daily, saying that I bet this is reflected in the rent?

[Jonwo]

ROA would be able to do sell out the Garrick than the Shaftesbury as it has only 756 seats compared to the 1400 at the Shaftesbury plus its a short walk from TKTS as well.

[jaqs]

Its a great location for the show, and much easier for me to get my bus home but I hate the Garrick.

[Princeton Returns]

It will need to sell more full price tickets to help make up for the drop in capacity, they wont have the margins for selling loads of cheap tickets (like Chicago...and look what happened there)

[MaryJT58]

The Garrick Theatre - where shows go to die.

RIP Peter Pan
RIP Zorro
RIP Chicago
RIP Loserville
RIP Rock of Ages...

[AnythingGoes23]

Peter Pan was a limited run and Zorro extended and did better than originally thought, but then did die off.

For what is a playhouse and a host of small musicals (therefor small budgets), it turn over isn't too bad!

Chicago just didn't work there and it showed in the fist three months, they let it run for the rest of the year by literally just playing.

[Nickhutson]

Yes - but you have to remember The Shaftesbury used to be where shows went to die - until Hairspray and Rock of Ages came along!

Things change :)

[jaqs]

Chicago was at the end of its westend life and the transfer was kind of pushing it.

[Jonwo]

I don't think the Garrick has done badly with musicals, A Little Night Music did okay there and Zorro lasted longer than expected.

Chicago I think should have closed when they left the Cambridge.

[Phantom of London]

'Yes - but you have to remember The Shaftesbury used to be where shows went to die - until Hairspray and Rock of Ages came along!'

Not necessarily, look how well Hair did at the Shaftsbury, so well it brought the house down.

[ClapYo'Hands]

"look how well Hair did at the Shaftsbury[sic], so well it brought the house down."

Haha!