Whilst there continues to be a mixed picture for theatre sales, across the board sales have increased over the past week, partly thanks to increased footfall to the West End. There has never been a better time to visit one of London's theatres with later-running transport and great special offers available.
As BroadwayWorld previously reported, Andrew Lloyd Webber has this week told the Telegraph that that his West End "blood bath" prediction had not come to fruition and sales have been much better than expected.
Every day this week at Society of London Theatre's TKTS ticket booth in Leicester Square has been substantially up on last week with each day's sales growing. TKTS sold 58 percent more tickets in the w/c 30 July than the previous week. Monday, 6 August, was the best-selling Monday at TKTS since 2 April, 2012, with visitors and Londoners taking the opportunity to buy discounted or full-price tickets for a great selection of shows.
SOLT's annual Kids Week promotion has now so far sold more than 109,000 tickets up from 73,426 final sales figure last year. Sales have been spread evenly throughout August with no difference in terms of attendance between the Olympic weeks and the non-Olympic weeks. During Kids Week (1-31 August) a child aged 16 or under can go free to any participating show when accompanied by an adult paying full price. Up to two extra children's tickets can be purchased at half price. Kids Week also has a fantastic range of free activities and events including cast Q&As, backstage tours and song and dance workshops.
For theatre-goers planning a trip to London, Official London Theatre offers the most reliable and up to date information, from guidance on ticket buying to travel planning, with the latest listings, theatre news and a special peek behind the scenes of the theatre capital of the world.